The objectives of the Smallholder Household Survey in Bangladesh were to: Generate a clear picture of the smallholder sector at the national level, including household demographics, agricultural profile, and poverty status and market relationships; Segment smallholder households in Bangladesh according to the most compelling variables that emerge; Characterize the demand for financial services in each segment, focusing on customer needs, attitudes and perceptions related to both agricultural and financial services; Detail how the financial needs of each segment are currently met, with both informal and formal services, and where there may be promising opportunities to add value.